LATIN AMERICA AND CARIBBEAN

Lima Airport Partners awards best retail and F&B operators at Jorge Chavez and unveils big new commercial opportunity – 06/02/07

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    Source: ©The Moodie Report

    By Martin Moodie

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Lima Airport Partners Commercial Director Jan Laufs (second from right) presents the awards to Papa John's Marketing Director Gonzalo Lanata (far left), Incaalpaca (Alpaca 111) General Manager Ana Teresa Freyre (second left) and International Airshop General Manger Luz Maria van Ginhoven (far right)

PERU. Lima Airport Partners (LAP), the highly commercially focused airport group that runs Jorge Chavez International Airport in Lima, has named its top retailer, food & beverage operator and best company for client/customer service in 2006 via The Moodie Report.

The selection criteria for the first two categories were based on spend per passenger increase. The best client service was based on the results of an independent mystery shopper process.

Lima Airport Partners is one of the most commercially-orientated airport companies in South America. Its Commercial Director Jan Laufs is one of the speakers at next month’s ACI Business & Trinity Forum in Dubai, organised by The Moodie Report and ACI World. Laufs is pictured second from right presenting the awards.

The winner in the retail category was the convenience store International Airshop, which offers drinks, snacks, personnel hygiene items and pharmaceutical products. The joint work between the airport company and the operator paid off, LAP said, noting: “Spend per pax increased by +27%. The success is based on focusing on the fast-turning categories and improvements in shop layout and merchandising.”


The Winners


Top retailer: International Airshop


Top F&B operator: Papa John’s


Top for client/customer service:
Alpaca 111



Papa John’s, the international pizza and pasta food operator, was named top F&B operator, after managing to increase the spend per pax by an impressive +40%. LAP noted: “A constant evaluation and fine tuning of the menu, the introduction of new products and appealing promotions, such as the pasta festival and the ‘two pizzas for one’ on Tuesday’s were a full success. The professional ‘sales forces’ in the food court, approaching non-consumers, generated additional sales. With sales increase and their marking efforts Papa John’s deserve the award for best food and beverage operator 2006.”

Whereas economic indicators drove the first two categories, the best service award required more detail in selection criteria and observation. At the beginning and end of the year every single airport shop, restaurant or service provider was visited by a minimum of two mystery shoppers to evaluate the shopping experience.

LAP explained: “The specially trained expert shoppers monitored the complete process from entering to leaving the shop, starting with the appearance of the shop, merchandise and staff. They evaluated the level of service, product and language knowledge of the staff, waiting times, payment options and promotion/offers and finally the compliance with airport processes and standards.

“Not only the appealing presentation of merchandise, but also the highly trained and professional staff distinguished the winner in the best service category. The product knowledge and the approach of gently but effectively pushing operator and general airport promotions were clearly outstanding. The fast purchase process offering various payment options are a clear benefit for the consumer.”

Those words of praise were reserved for the winner, Alpaca 111, the upscale producer and retailer for alpaca, llama and vicuña (claimed to be the softest wool in the world and also known as ‘gold of the Andes’) clothing, such as scarves, sweaters and coats.

Meanwhile Lima Airport Partners said it is soon to reveal the final design of a major terminal expansion which will add over 1,000sq m of airside retail space.

The company said: “We are looking for new retail concepts and approaches under the strategy of avoiding cannibalization of the existing offer. We are open to renegotiate existing contracts and also hoping to welcome new operators. More details on the expansion will be published soon via The Moodie Report.” Interested parties can make preliminary contact with Jan Laufs at jlaufs@lap.com.pe

2006 was the second year of operation in the new terminal facilities. Lima managed 6 million passengers in 2006, up +6.7 % against 2005.

The revenue increases and spend per passengers increases versus 2005 were excellent, considering the hard impacts of the aviation security-driven liquids ban and a moderate passenger growth, LAP said.

The overall spend per passenger of US$ 20.04 increased by +15.6 % versus 2005 whereas the airport’s net retail and F&B income increased by +12.9 %.

“The result shows that the mix of high quality operators and the commercial strategy of avoiding internal cannibalization with one operator per line of business worked out,” said LAP. “Even the heavy impact of the liquid ban in the last quarter of the year could be softened by the quick response of concessionaires, airport and authorities.